/wofl/ - Brand kit
a brand kit for a meme with no brand. use it anyway.
Wofl's "brand" is whatever 4chan looked like on May 18, 2015, plus one badly drawn wolf. Everything below exists so that when a thousand anons make wofl things, they all still feel like wofl.
>the brand is: there is no brand. but there is a look, and this is it.
Write Not wofl — lowercase in sentences Wolf, wofle, woofle, "Wofl the Wolf" $WOFL — the ticker, always uppercase with $ $Wofl, WOFL coin, WoflCoin WOFL — in headlines and shouting W.O.F.L., any acronym expansion inventend — when quoting the origin invented (fixing the typo breaks the quote) /wofl/ — the board, when referring to the site or the community "the wofl team", "wofl HQ", "wofl official"
>and on this day wofl was inventend.
>PEPE WAS OUTDATED. WOFL WAS CREATED.
>THE COMMUNITY IS THE ARTIST.
>NO ARTIST. NO OWNER. NO FEES. JUST WOFL.
>seems dumb enough, I can get behind this
>wofl. mph: max
>the wofl of wall street.
>it's ok pepe. you had a good run.
>PEPE WALKED. WOFL RUNS.
>so who owns wofl? — everyone.
>WOFL © nobodyThe first one is the origin and goes at the bottom of things. The second is the hook and goes at the top. The rest are replies.
>lowercase. deadpan. short. greentext when making a point.
>we are Anonymous. never "the team", "the dev", "we at wofl". there is no we.
>confident, never desperate. wofl was inevitable; it doesn't need to shout.
>successor, not opposition. pepe gets respect and a hand on the shoulder, never a diss.
>no rocket, fire or money-bag emojis. no "LFG". no "utility". no "roadmap" (the roadmap is "draw wofl").
>jokes are dry and slightly stupid. "seems dumb enough" is the bar.If a post would look wrong screenshotted onto a 2015 /b/ thread, it's off-voice.
Role Hex page background #ffffee cream, with a peach fade at the top top fade #fed6af reply post #f0e0d6 border #d9bfb7 highlighted reply #f0c0b0 border #d99f91 body text #800000 maroon — never pure black board title / ticker #af0a0f subject #cc1105 "Anonymous" #117743 greentext #789922 quotelink / ban #dd0000 links #0000ee underlined, hover #dd0000 form label cells #eeaa88 wofl himself #000 on #fff black lines, white paper. grey fill (#a8a8a8) allowed in colour pieces.
>body: Arial / Helvetica, 10pt
>board title: Tahoma 28px bold, letter-spacing -2px, #af0a0f
>code, CAs, [buttons]: Courier New
>big statements: Arial bold, tight letter-spacing, maroon or title redNo rounded corners. No shadows. No gradients except the page-top fade. No webfonts. No dark mode. Links are blue and underlined. Images get a
File: name.png (size, WxH)line above them and float left of the text. Sections are separated by a 1px #d9bfb7 rule. If it wouldn't render in a 2015 browser, leave it out.
File Size Use wofl-original.jpg 380×380 the drawing as it survives. the canonical wofl. wofl-line.png transparent logo / overlay wofl-template.png 954×531 exploitable template at the original file dimensions banner.png 300×100 board banner (4chan banner size) og-image.png 1200×630 X / Telegram share card, X header crop favicon-32.png 32×32 pfp base / favicon seal.png transparent seal of quality stamp X profile: pfp = the original drawing on white, header = og-image. Bio: Pepe was outdated, so wofl was inventend. + the CA. Nothing else.
>do not redraw wofl "properly". a clean vector wofl is a different animal.
>do not attack pepe, pepe holders or pepe's artist. ever. we pass the torch, we don't throw it.
>do not add a team page, a roadmap, a whitepaper, or the word "utility".
>do not call anything official except the CA.
>do not imply any affiliation with robinhood. "robinhood chain" is the name of the public chain wofl lives on — nothing more.
>do not use dark mode, neon, glow, gradients or 3D. it is 2015.
>do not fix the typos.